HOLT Electrical Supply

Brand Guidelines

Information about brand assets... Zach needs to write this

Welcome

These guidelines describe the visual and verbal elements that represent HOLT Electrical Supply corporate identity. This includes our name, logo and other elements such as color, type and graphics.

A consistent and controlled message of who we are is essential to presenting a strong,
unified image of our company.

These guidelines reflect HOLT Electrical Supply commitment to quality, consistency
and style. The HOLT Electrical Supply brand, including the logo, name, colors and
identifying elements, are valuable company assets.

Download Complete Brand Assets
Brandmark

Brandmark Anatomy

  1. Parent Mark This is the primary, iconic portion of the overall logo. For now, it should always be shown with it's subtext.
  2. Subtext This text supports the primary mark but should never be removed from the logo. Within the HOLT brand architecture, this text is subject to change depending on the branch of business it represents.
Primary Logos

This 2-color version of the primary logo should be used whenever possible. Use the complete electronic artwork in the way it is provided. Do not alter, distort or realign the logo in any way. No elements should be added to the logo.

Download All Primary Logos
Secondary Logos

This will be a brief description of category along with how EMS works differently within it.

Download All Secondary Logos
Variations of Logos

more awesome words go here

Download All Variations

Using The Brandmark with Photography

When placing a logo on top of a photograph or background of any sort, strong contrast must be ensured. For darker images, use the white version of the logo. For lighter images or areas on an image, use either the full color or black version. When using the texture overlay, it should never be used over the logo or any text/content.
Logo Rules

Logo Applications

Phasellus ut orci ornare, iaculis massa vel, efficitur quam. Etiam malesuada risus ut maximus molestie. Sed varius pulvinar sem. Maecenas vehicula purus non vestibulum luctus. Nunc metus mi, laoreet at massa mollis, imperdiet hendrerit massa.

Logo on Light Background

Logo on Dark Background

Improper Usage

Vivamus sodales eu nulla sit amet dictum. Proin tempus vel nunc eu varius. Ut tincidunt ut risus eu fringilla. Sed varius, orci et iaculis congue, eros dui mollis sem, et tristique ex ligula nec tortor. Mauris pulvinar et nibh id accumsan.

Tilting

Stretching

Adding drop shadows or other effects

Applying un-approved colors

Removing elements

Brand Colors

Primary Color System

These are the approved brand colors

Name HOLT Lava
HEX #F32735
RGB 243, 39, 53
PMS 1788C
CMYK 0, 96, 83, 0
Name Midnight Navy
HEX #111C4E
RGB 17, 28, 78
PMS 2766C
CMYK 100, 96, 37, 39

Primary Color Contrast Checker

Phasellus ut orci ornare, iaculis massa vel, efficitur quam. Etiam malesuada risus ut maximus molestie.

A fail
A pass
A fail
A fail
A fail
A fail
A pass
A pass

Secondary Color System

These are the approved secondary brand colors

Name Electric Yellow
HEX #e2e735
RGB 226, 231, 53
PMS 387C
CMYK 16, 0, 90, 0
Name White
HEX #ffffff
RGB 255, 255, 255
PMS -
CMYK 0, 0, 0, 0

Secondary Color Contrast Checker

Phasellus ut orci ornare, iaculis massa vel, efficitur quam. Etiam malesuada risus ut maximus molestie.

A pass
A pass
A fail
A fail
A pass
A pass
A fail
A fail

this is the definition of the compliance, we are checking aaa above

Level AA: For Level AA conformance, the Web page satisfies all the Level A and Level AA Success Criteria, or a Level AA conforming alternate version is provided.
Level AAA: For Level AAA conformance, the Web page satisfies all the Level A, Level AA and Level AAA Success Criteria, or a Level AAA conforming alternate version is provided.

Typography

Mighty Slab One

Display / Headline Typeface

The Mighty Slab One typeface is the primary headline font family for HOLT Electrical Supply. This font should only be used when the type is a min of 40px.

Industry Inc Base

Accent/label font

The Industry Inc Base is to be used with sub-headers or headlines is if the type size is below 40px.

Museo Slab

Body text

Museo Slab is to be used with all content and body text.

Contact Us

We’ve got your back

Can’t find what you're looking for or have a question? Get in touch with a friendly member of our team today.