HOLT Electrical Supply
Brand Guidelines
Welcome
These guidelines describe the visual and verbal elements that represent HOLT Electrical Supply corporate identity. This includes our name, logo and other elements such as color, type and graphics.
A consistent and controlled message of who we are is essential to presenting a strong,
unified image of our company.
These guidelines reflect HOLT Electrical Supply commitment to quality, consistency
and style. The HOLT Electrical Supply brand, including the logo, name, colors and
identifying elements, are valuable company assets.
Brandmark Anatomy
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1. Parent Mark This is the primary, iconic portion of the overall logo. For now, it should always be shown with it's subtext.
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2. Subtext This text supports the primary mark but should never be removed from the logo. Within the HOLT brand architecture, this text is subject to change depending on the branch of business it represents.
Primary Logos
This 2-color version of the primary logo should be used whenever possible. Use the complete electronic artwork in the way it is provided. Do not alter, distort or realign the logo in any way. No elements should be added to the logo.
Download All Primary LogosSecondary Logos
This alternate 2-color version of the primary logo should be used whenever possible for print ONLY. Use the complete electronic artwork in the way it is provided. Do not alter, distort or realign the logo in any way. No elements should be added to the logo.
Download All Secondary LogosVariations of Logos
The ATS logo should be used ONLY when instructed to either by itself or paired with the . Use the complete electronic artwork in the way it is provided. Do not alter, distort or realign the logo in any way. No elements should be added to the logo.
Download All VariationsUsing The Brandmark with Photography
When placing a logo on top of a photograph or background of any sort, strong contrast must be ensured. For darker images, use the white version of the logo. For lighter images or areas on an image, use either the full color or black version. When using the texture overlay, it should never be used over the logo or any text/content.We’ve got your back
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