HOLT Electrical Supply
Brand Guidelines
Information about brand assets... Zach needs to write this
Welcome
These guidelines describe the visual and verbal elements that represent HOLT Electrical Supply corporate identity. This includes our name, logo and other elements such as color, type and graphics.
A consistent and controlled message of who we are is essential to presenting a strong,
unified image of our company.
These guidelines reflect HOLT Electrical Supply commitment to quality, consistency
and style. The HOLT Electrical Supply brand, including the logo, name, colors and
identifying elements, are valuable company assets.
Brandmark Anatomy
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Parent Mark This is the primary, iconic portion of the overall logo. For now, it should always be shown with it's subtext.
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Subtext This text supports the primary mark but should never be removed from the logo. Within the HOLT brand architecture, this text is subject to change depending on the branch of business it represents.
Primary Logos
This 2-color version of the primary logo should be used whenever possible. Use the complete electronic artwork in the way it is provided. Do not alter, distort or realign the logo in any way. No elements should be added to the logo.
Download All Primary LogosSecondary Logos
This will be a brief description of category along with how EMS works differently within it.
Download All Secondary LogosUsing The Brandmark with Photography
When placing a logo on top of a photograph or background of any sort, strong contrast must be ensured. For darker images, use the white version of the logo. For lighter images or areas on an image, use either the full color or black version. When using the texture overlay, it should never be used over the logo or any text/content.Logo Applications
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Logo on Light Background
Logo on Dark Background
Improper Usage
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Tilting
Stretching
Adding drop shadows or other effects
Applying un-approved colors
Removing elements
Primary Color System
These are the approved brand colors
Primary Color Contrast Checker
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Secondary Color System
These are the approved secondary brand colors
Secondary Color Contrast Checker
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this is the definition of the compliance, we are checking aaa above
Level AA: For Level AA conformance, the Web page satisfies all the Level A and Level AA Success Criteria, or a Level AA
conforming alternate version is provided.
Level AAA: For Level AAA conformance, the Web page satisfies all the Level A, Level AA and Level AAA Success Criteria,
or a Level AAA conforming alternate version is provided.
Mighty Slab One
Display / Headline Typeface
The Mighty Slab One typeface is the primary headline font family for HOLT Electrical Supply. This font should only be used when the type is a min of 40px.
Industry Inc Base
Accent/label font
The Industry Inc Base is to be used with sub-headers or headlines is if the type size is below 40px.
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